Our content

Money101 is a team of instructional designers, developers, graphic designers, digital strategists, and subject matter experts. We have grown since first partnering with ASIC in 2004 to build better financial education for employers, financial institutions and their employees, members and clients.

Money101 designs, develops and builds online financial education modules. Plus a range of products to support them; including tailored hosted microsites and an extensive engagement library.

A module is an online learning piece. It’s a bit like a unit in a course curriculum: one single topic, idea or skill at a time. Users can learn at their own pace.

Money101 is strictly education only – never advice.

As you’re probably well aware, providing advice (as opposed to general information) comes with a whole range of compliance and administration requirements. Plus it’s pretty far removed from our objective; we’re all about helping individuals learn to make better financial decisions, to improve your financial wellbeing.

Money101 is non-product-based, and as such is a great way to start on your financial journey. What you learn will enable you to more informed, confident and productive decisions. Education will give you a better understanding to engage with an external professional financial adviser, should you choose to do so.

‘Non-product’ means not pushing particular financial products or product providers. We talk about classes of financial products, such as stocks, mutual funds, credit cards and mortgages, but we don’t talk about particular products offered by particular providers. You can learn without any sales bias.

Our Money101educational content is not the same as the ‘nationally recognised training’ you may be familiar with – units leading to formal certificates/diplomas etc. This is because ‘accredited’ training standards don’t really match up with what people need in the way of financial education. Nationally recognised training is designed to get people ready to do particular jobs; Money101 is designed to get people ready to handle their money, and make financial decisions in everyday life.

We’re Aussie all the way. All Money101 content has been produced by Australian subject matter experts and writers, specifically for Australian audiences. This means that it’s factually accurate in terms of things like tax rules, financial services regulations and more. But it also means that it’s broadly relatable for Aussie learners. We’ve thought of everything, from financial goals such as ‘the great Australian dream’, to the ways that service providers cater to our increasingly multicultural society.

That said, we’re happy to develop bespoke content for an international or country-specific audience. Money101 has strong connections to academics, consultants, and international media and information firms. We’re ready to leverage these connections to create something special for you and your people, no matter where you’re based.

Who, what, how?

We’re proud to say our content has been used in the past by a huge variety of organisations, from banks and super funds to government organisations and household-name corporations.

Money101 education is designed to suit learners from a wide variety of different backgrounds and learning styles. Everything from the reading level of the text to the style of the graphics and animation is optimised for easy comprehension. In other words, it’s suitable for just about everyone.

Financial knowledge and capability is an essential life skill, because everybody has to manage their own finances and deal with money on a day to day basis as well as in the long term. This means that financial education can be of benefit to every adult. At Money101, we envision an Australia where everyone is empowered to make better financial decisions. We’re starting to work towards that goal by partnering with employers and clients in the financial services sector. Today, Money101 benefits a wide range of stakeholders, from employees to super fund members to financial institution customers.

Our content is for everyone! Money101 can help an organisation’s staff improve their financial wellbeing, leading to greater productivity, lower stress levels and more. The content can help establish super funds and financial institutions as providers of choice by adding real value to their suite of offerings, as well as setting up clients to be smarter and more engaged consumers.

If you’re looking at helping a particular demographic amongst your people, chances are there are a range of suitable units. If not, we can put together a personalised package or even develop bespoke content that meets your business objectives.

A good way to estimate which units will be the best is to look at your existing data. Have a think about the demographics of your employees or customers: gender, age, life stage, etc. For example, the choices for a fashion retail business with lots of younger employees might be very different to, say, that of a financial advisory firm focused on a particular profession, where the average age may be much closer to retirement.

Of course, the best way to tell which units will benefit your people best is to put them to the test. If you choose the hosted microsite option, we can use analytics to help work out which are the most popular units amongst your users.

Can’t find the answer?

Send us your enquiry below and we’ll be in touch real soon.

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